To launch UA in Brazil, where people never heard of the brand, we held an experiment to prove that a coach that pushes us forward isn’t necessarily a person.
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/d8437392-f177-45c1-a41a-0218fbf3407c_rw_1200.gif?h=bf94b0b852484fd9ba4fada8c13d8625)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/665cedec-6a88-4f2d-9c75-043a64276f74_rw_1200.gif?h=90be5c6082b6c6617b83088a7b48f5b0)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/21516af4-fd08-4669-a391-1738d0a36a30_rw_1200.gif?h=cc01c311f8c8ef2034fe61df9b76b89c)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/4bcfebfa-70c6-4b15-9fda-f84482b60da1_rw_1920.jpg?h=837f8c6c1d50e81009416ca0e45f8e6f)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/226e20c4-cf9c-4439-b19e-cc7da36e801b_rw_1920.jpg?h=1007ac04795210152c1df270eda8ec8e)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/49a29a77-9951-4630-8a23-6ce14944a2a6_rw_1920.jpg?h=85fa4d59231e7d20938d283e7f11d22b)
Short version - 2"30'
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/31690d2c-f870-44b1-8522-2ff4c0f3bf45_rw_1920.jpg?h=9129936457da1505957fa295c1753beb)
El Ojo de Iberoamerica
----- Gold - Film
----- Bronze - Film
Under Armour