Pepsi wanted to revisit the good old days of creating entertaining TVCs featuring football stars using their street smarts to grab an ice-cold can in an ingenious way. The insight for the film came from Messi's genuine and friendly interaction with his fans. And, of course, the taste of a Pepsi is irresistible even for the allegedly GOAT.

Directed by Cassandra Brooksbank | Great Guns
with Thiago Arruda and Andrew Tuffs at COPA90

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