Pepsi wanted to revisit the good old days of creating entertaining TVCs featuring football stars using their street smarts to grab an ice-cold can in an ingenious way. The insight for the film came from Messi's genuine and friendly interaction with his fans. And, of course, the taste of a Pepsi is irresistible even for the allegedly GOAT.
Directed by Cassandra Brooksbank | Great Guns
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/12f42f3d-3870-438f-9565-b473f5c8ce52_rw_1920.jpg?h=9e1193c6866e01730e5ad49aa2264479)
![](https://cdn.myportfolio.com/5ef8a695-c8f8-4866-992e-77e6608f3df8/2cd53c1a-8519-49fb-b303-655be467713e_rw_1920.jpg?h=9596519b1dcb2cba0b69fa1e03121ada)
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with Thiago Arruda and Andrew Tuffs at COPA90