Pepsi teamed up with TikTok for the first-ever Pepsi Kick Off Show – starring Burna Boy and Anitta in the UEFA Champions League Final. Fans unleashed their skills in Vini Jr.'s and Leah Williamsom's TikTok challenges by dropping dance and football moves with #PepsiKickOffShow. And we handpicked the finest TikTokers to take the stage live in Istanbul. The campaign racked up incredible stats, including jaw-dropping +26 BILLION hashtag views and an astonishing 90% view-through rate.
+26 billion hashtag views
"The Prep" - Launch Film
Pepsi Kick Off Show 2023
with Thiago Arruda and Andrew Tuffs at COPA90