El Ojo Beer

El Ojo de Iberamérica

A beer that doesn’t even exist fooled Cannes, the biggest advertising festival in the world. What’s best: it was made to promote another festival, the El Ojo de Iberoamerica, to the Brazilian market.

Original Film:

Directed by Marlon Klug | Fantástica Filmes

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D&AD
Wood Pencil //// Direct

Cannes Lions
Finalist //// Direct

El Ojo de Iberoamérica
Silver //// Innovation
Bronze //// Film

CCSP
Black Star //// Best of Show
Bronze //// Direct
Merit //// Film for other screens

Wave festival
Bronze //// Direct

Selected Works

Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
The Superior Call-upMichelob ULTRA
El Ojo BeerEl Ojo Festival
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Gatorade Football 24Gatorade Global
Dear Mr. Donald GunnEl Ojo de Iberoamérica

Thiago Grossi 

conceptual creative / art director

London / UK