The Superior Call-up

Michelob ULTRA

Fans don’t want just to witness greatness from the sidelines. They want to be a part of it. Which is why, for the 2025 FIFA Club World Cup™, Michelob ULTRA gave them what they crave… the once-in-a-lifetime chance to go to the competition as a member of Auckland City FC and live the game like a player, making football history. And the rest? That’s history too.

TAPPING INTO THE RUMOUR OF A MIAMI REUNION, MESSI CRASHED AGÜERO’S TWITCH LIVESTREAM AND GOT EVERYONE TALKING.

A CRYPTIC TEASER FROM AGÜERO FUELED RUMOURS AMONG FANS. DAYS LATER, HE REVEALED THE TRUTH:
MICHELOB ULTRA WAS OFFERING ONE FAN THE ONCE-IN-A-LIFETIME CHANCE TO GO TO THE FIFA CLUB WORLD CUP™ AS PART OF AUCKLAND CITY FC.

Teaser:
Thinking about making a comeback for the FIFA Club World Cup™ … ·#ItsPossible

Launch film
English

Launch film
Spanish

DURING THE FIFA CLUB WORLD CUP™, WE CREATED A SERIES OF SOCIAL VIDEOS THAT DOCUMENTED JUDAH'S JOURNEY THROUGH THE TOURNAMENT.

Match day 01

Match day 02

Match day 03

Locker room celebration

WE PRODUCED A 12-EPISODE SOCIAL SERIES THAT INTRODUCED AUDIENCES TO AUCKLAND CITY FC’S HISTORY, HIGHLIGHTED THE SUPERIOR CALL-UP COMPETITION, AND FOLLOWED JUDAH THROUGHOUT THE TOURNAMENT.

Episode 02

Episode 04

Episode 05

Episode 12

Clio Sports

Bronze //// Branded Entertainment and Content: Experience/Activation
Bronze //// Branded Entertainment and Content: Partnerships & Sponsorship
Bronze //// Fan Engagement: Social Media

conceptual creative / art director

London / UK