Social Mums

Comfort

Did I ground him too long? Is she ready to live alone? Am I doing something wrong? To bring real motherhood’s doubts to an online conversation, Comfort hired real mothers to manage its social networks.

REAL MOTHERHOOD TOOK OVER SOCIAL NETWORKS AND THOUSANDS OF STORIES WERE SHARED.

Here's how the conversation started:

And this is how we thanked people for sharing their stories:

This campaign was adapted for multiple markets. Here's the Vietnam version:

CCSP
Merit //// Branded Content - Best Use of Social Media

conceptual creative / art director

London / UK