The Jersey Handover

Under Armour

First playoff match, more than 66 thousand people at the stadium and broadcasted live on TV's primetime. A perfect scenario for a jersey debut. But nobody expected that the players would enter the pitch without it.

11 FANS FROM THE STANDS HANDED OVER THE OFFICIAL MATCH JERSEYS TO THE PLAYERS.

IN ONLY TEN DAYS, 40% OF THE ANNUAL STOCK WAS SOLD.
THAT'S MORE THAN THE PREVIOUS SPONSOR SOLD IN A WHOLE YEAR.

Film released after the match:

Directed by Alex Miranda | Trator Filmes

THE FIRST TIME A JERSEY DEBUT DIDN’T HAVE A JERSEY HAD TO BECOME NEWS.

conceptual creative / art director

London / UK