Under Armour Launch
Under Armour
To launch UA in Brazil, where people never heard of the brand, we held an experiment to prove that a coach that pushes us forward isn’t necessarily a person.
Directed by Butchers / Stink
Short version - 2"30'
El Ojo de Iberoamérica
Gold //// Film
Bronze //// Film
Selected Works
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
The Superior Call-upMichelob ULTRA
Parallel WorldsDAZN
The Jersey Hand OverUnder Armour
El Ojo BeerEl Ojo Festival
Play StoriesLego
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Gatorade Football 24Gatorade Global
Under Armour LaunchUnder Armour
Pepsi UCL 22 - SocialPepsi Global
The Eye TestPremier League
Pepsi Football UCL Idents / Vini JrPepsi Global
City VersesSamsung
Social MumsComfort
Dear Mr. Donald GunnEl Ojo de Iberoamérica
Thiago Grossi
conceptual creative / art director
London / UK