Under Armour Launch
Under Armour
To launch UA in Brazil, where people never heard of the brand, we held an experiment to prove that a coach that pushes us forward isn’t necessarily a person.
Directed by Butchers / Stink
Short version - 2"30'
El Ojo de Iberoamérica
Gold //// Film
Bronze //// Film
Selected Works
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
Parallel WorldsDAZN
El Ojo BeerEl Ojo Festival
Play StoriesLego
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Pepsi UCL 22 - SocialPepsi Global
Pepsi Football UCL Idents / Vini JrPepsi Global
Under Armour LaunchUnder Armour
The Defining NumbersFedex
Dear Mr. Donald GunnEl Ojo de Iberoamérica
City VersesSamsung
Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK