Under Armour Launch
Under Armour
To launch UA in Brazil, where people never heard of the brand, we held an experiment to prove that a coach that pushes us forward isn’t necessarily a person.
Directed by Butchers / Stink






Short version - 2"30'

El Ojo de Iberoamérica
Gold //// Film
Bronze //// Film
Selected Works

Don't Ask SuárezMichelob ULTRA

SelfiePepsi Global

Parallel WorldsDAZN

The Jersey Hand OverUnder Armour

El Ojo BeerEl Ojo Festival


Play StoriesLego

BrainsComedy Central

Pepsi Kickoff ShowPepsi Global

Pepsi UCL 22 - SocialPepsi Global

Pepsi Football UCL Idents / Vini JrPepsi Global

Under Armour LaunchUnder Armour

The Defining NumbersFedex

Dear Mr. Donald GunnEl Ojo de Iberoamérica

City VersesSamsung

Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK