Pepsi kickoff Show
Pepsi Global
Pepsi teamed up with TikTok for the first-ever Pepsi Kick Off Show – starring Burna Boy and Anitta in the UEFA Champions League Final. Fans unleashed their skills in Vini Jr.'s and Leah Williamsom's TikTok challenges by dropping dance and football moves with #PepsiKickOffShow. And we handpicked the finest TikTokers to take the stage live in Istanbul. The campaign racked up incredible stats, including jaw-dropping +26 BILLION hashtag views and an astonishing 90% view-through rate.
Call Outs:
Directed by Dominic O'riordan
Challenges:
Directed by Dominic O'riordan
+26 billion hashtag views
"The Prep" - Launch Film:
Directed by Dominic O'riordan
Selected Works
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
Parallel WorldsDAZN
The Jersey Hand OverUnder Armour
El Ojo BeerEl Ojo Festival
Play StoriesLego
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Pepsi UCL 22 - SocialPepsi Global
Pepsi Football UCL Idents / Vini JrPepsi Global
Under Armour LaunchUnder Armour
The Defining NumbersFedex
Dear Mr. Donald GunnEl Ojo de Iberoamérica
City VersesSamsung
Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK