Pepsi kickoff Show
Pepsi Global
Pepsi teamed up with TikTok for the first-ever Pepsi Kick Off Show – starring Burna Boy and Anitta in the UEFA Champions League Final. Fans unleashed their skills in Vini Jr.'s and Leah Williamsom's TikTok challenges by dropping dance and football moves with #PepsiKickOffShow. And we handpicked the finest TikTokers to take the stage live in Istanbul. The campaign racked up incredible stats, including jaw-dropping +26 BILLION hashtag views and an astonishing 90% view-through rate.
Call Outs:
Directed by Dominic O'riordan
Challenges:
Directed by Dominic O'riordan
+26 billion hashtag views
"The Prep" - Launch Film:
Directed by Dominic O'riordan
Selected Works
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
Parallel WorldsDAZN
El Ojo BeerEl Ojo Festival
Play StoriesLego
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Pepsi UCL 22 - SocialPepsi Global
Pepsi Football UCL Idents / Vini JrPepsi Global
Under Armour LaunchUnder Armour
The Defining NumbersFedex
Dear Mr. Donald GunnEl Ojo de Iberoamérica
City VersesSamsung
Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK