The Defining Numbers
FedEx
To celebrate FedEx becoming the UEFA Champions League's Official Data Sponsor, we created Defining Numbers.
In this three-episode series, UCL winner Xabi Alonso and a star-studded cast of contributors analyze the competition defining moments and biggest stars through dazzling insights and cutting-edge data.
The Defining Numbers: Episode 1 - Star Power
Directed by Chris Ransom
The Defining Numbers: Episode 2 - Playing Styles
Directed by Chris Ransom
The Defining Numbers: Episode 3 - Pressure Players
Directed by Chris Ransom
Selected Works
Don't Ask SuárezMichelob ULTRA
SelfiePepsi Global
Parallel WorldsDAZN
El Ojo BeerEl Ojo Festival
Play StoriesLego
BrainsComedy Central
Pepsi Kickoff ShowPepsi Global
Pepsi UCL 22 - SocialPepsi Global
Pepsi Football UCL Idents / Vini JrPepsi Global
Under Armour LaunchUnder Armour
The Defining NumbersFedex
Dear Mr. Donald GunnEl Ojo de Iberoamérica
City VersesSamsung
Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK