The Defining Numbers
FedEx
To celebrate FedEx becoming the UEFA Champions League's Official Data Sponsor, we created Defining Numbers.
In this three-episode series, UCL winner Xabi Alonso and a star-studded cast of contributors analyze the competition defining moments and biggest stars through dazzling insights and cutting-edge data.
The Defining Numbers: Episode 1 - Star Power
Directed by Chris Ransom
The Defining Numbers: Episode 2 - Playing Styles
Directed by Chris Ransom
The Defining Numbers: Episode 3 - Pressure Players
Directed by Chris Ransom
Selected Works

Don't Ask SuárezMichelob ULTRA

SelfiePepsi Global

Parallel WorldsDAZN

The Jersey Hand OverUnder Armour

El Ojo BeerEl Ojo Festival


Play StoriesLego

BrainsComedy Central

Pepsi Kickoff ShowPepsi Global

Pepsi UCL 22 - SocialPepsi Global

Pepsi Football UCL Idents / Vini JrPepsi Global

Under Armour LaunchUnder Armour

The Defining NumbersFedex

Dear Mr. Donald GunnEl Ojo de Iberoamérica

City VersesSamsung

Social MumsComfort
Thiago Grossi
conceptual creative / art director
London / UK